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The most important part of video communication is that when a client is investing in a video they want to see the value of that video. I love filming, lighting and making videos, but it is not about me. The purpose of making a video for my clients is to fulfil an outcome for them. Whether this is as a communication tool for staff or there is a Commercial Return requirement, the aim of making the video must always be fulfilling or superseding the initial expectation of that video or campaign.

I recently heard a business person say that this must make “Commercial Commonsense”. Exactly right !!!